Unbusiness Report

The All-Paid-Forward UnBusiness

“The Ultimate Part-time Job Alternative”

by William James Alatis

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Forward

Hello, it’s Bill Alatis of The Inner Core Un-Business System here.

I firmly believe that the information you will read here can totally transform your personal financial situation, for the rest of your life, and even help provide for your loved ones and heirs going forward! It was meant to provide a remarkable advantage to anyone who reads it - to lead you to a path that others have cut before you, which will ensure your safe passage to an abundant financial life. The system described here was designed “from the ground, up” to be safe to share with our own close friends and family, whenever (and if ever) we choose to do so.

If you have access to a privately-owned personal computer and the internet for 15 hours over the next 3 weeks, this online profit center is set-up to make payments via monthly checks made out to you. If you can comfortably set aside $65 dollars, that's likely as much “seed money” as you will need to get started. Even if your budget is very tight, you will have access to three Cash Cows (See Q and A at the end of this book) which will allow you to earn extra, instant cash to help you get started.

It is a way to do a little extra work at home (without additional expense), earn a few dollars, and then leverage those dollars into monthly checks for the rest of your life. Or you can say it's a way to be paid up to $150 an hour for 10 to 15 hours of work, spread out over the coming month, without a 2nd job.

A small, Free Affiliate program allows each of us to begin to get ahead with cash being deposited into our online (PayPal) account. The Un-Business system then allows us to invest those funds into HELPING OTHERS to duplicate our efforts, and to get ahead, themselves. Our affiliated global service companies reward us for that. We just make it easy to set up these income streams

If you were fortunate enough to spot a little ad that led you to download this report, you have stumbled upon a way to jump ahead of hundreds of opportunity seekers at a given time, who have already gotten wind of what we have been doing through a completely separate web site. They have joined a public, global members' list of those WAITING to be introduced to one of our Benefactors, a private member who can invite them to participate. Once they are invited, and join, their benefactors PAY their start-up expenses and help them get through the 4-week list of activities.

But you are already in contact with an “insider,” a private member. And you may wonder why your friend, business contact or family-member has taken the time to share it specifically with you. You see, your friend thinks enough of this System, and of you, to offer to actually pay for your participation with us out of his or her own pocket. To become your Benefactor. Once you see the system working, you may think of folks you'd like to include. But many seekers will be contacting YOU so if you don't want to, you don't need to reveal what you're doing to people you know, if you don't want to).

The promise and purpose of The Inner Core Un-Business System, is that working adults who can read and write will be able to use the System and our affiliated companies’ services to create a virtual online profit center during only a few hours of focused effort, with limited funds. It is designed to make use only of resources that you almost certainly already have at your disposal. And if you don't, or are shy about spreading the word, we provide ways of getting more of those, too, even including interested people you can reply to to share it, and even extra money you can use to fund others so they can get started with you, on your own Inner Core Team.

All will become clear as you continue your investigation. If it is not, you may ask questions on the weekly webinar or via our Support Desk at http://allpaidforward.info/support .

Table of Contents

Preface

Realities of Typical Business – Home-based or not
Referrals and Affiliates: Where the money comes from
Should family and business ever mix?
The Inner Core Business System
Your next steps
Questions & Answers / Q & A
After-words

PREFACE:

A seminal influence in our global culture and on me personally is the late 1980's book
Pay It Forward, by Catherine Ryan Hyde, followed by Mimi Leder's (Warner Brothers) movie of the same title staring Haley Joel Osment, Kevin Spacey, Helen Hunt, and Jim Caviesel.

What I've hoped to harness was the essence of the movement has been a practical application of the concept, centered around the promises we make to each other and the notion that when something is so important, when it affects our daily financial lives, that we need to hold each other accountable for them.

Certainly it is time for us to appreciate all our resources, including Human ones in the forms of our friends, family and other personal contacts. Not Human Resources as a corporate commodity, or expense, or burden, but the essence of our connectedness to one another, our interdependence, and the elements that bind us to each other, rather than dividing us and putting us at odds.

“TECHNOLOGY IS OUR SERVANT, to the extent that that we can EXPLOIT IT – and NOT PEOPLE.”

CHAPTER 1 : Reality-Check

The way money is changing hands, and what people are willing to spend it on, is in flux. Internet marketing has taken hold at lightening speed as more and more people are buying and selling online.

The relatively low cost of doing business online VS committing to a brick-and-mortar location makes starting a business affordable for more people than ever before.

But this is not an introduction to an Internet Marketing opportunity. In fact, I firmly believe that internet marketing is a waste of time and money for easily over 90% of those who would like to earn a second income from home.

Let's say we're sold on (or are forced to accept , because of transportation or family-care limitations) the idea that we can somehow earn a living from home. What is not brought up often enough is, “Should most people even try? Are the cards stacked against them?”

This leads us to an often-overlooked, yet critical reality. First of all, since most people have only been able to make a living by holding down a job, they are not well-suited to succeed in business. Not many regular working adults have the necessary temperament and focus, not to mention the skills, education, and experience that most of those who do succeed at home-based start-ups already have under their belts.

At the same time we find ourselves in a world economy that requires that we supplement our income and take steps to secure our own financial future. It’s just that there’s been nothing worth doing, that rewards us enough for that realistic, little extra bit of effort and cash that regular working people, without sales or marketing knowledge, can actually manage.

Choosing a business model

The main reason for starting a business is to solve the problem of establishing regular and growing monthly income to pay your bills and then go on to invest the surplus gross income, and hopefully improve your family's life-style. And at a high level, this means getting many people to pay you for a product or service, and either creating a way to find new people to buy from you every month, or making it seem like a great idea to buy from you every single month. IF you can establish that Holy Grail of business, the Customer For Life (preferably paying you monthly) and you have enough of those monthly customers so that you are assured a net profit from each of them, then not only can you rely on it to feed, house and clothe your family, but your business itself will have a marketable value.

But starting and operating a successful business, whether from home or not, is simply no picnic.

First, one has to choose a TYPE of business, whether valuable enough services or products are going to change hands to ultimately be able to get people to pay for them, preferably over and over again.

If you're starting from scratch, responsible for market research, creating a marketable product, and then for every necessary process and all that goes into a WAY to accomplish that, to deliver that value to the person paying for it – from establishing a brand, to spreading the word about that brand, to attracting prospects among millions of internet users worldwide, to getting them to interact with your information and sample your offerings. That's before the next critical process of somehow getting them to ultimately buy from you once, and then hopefully going on to become a repeat customer, and ideally Customer for Life.

Then you must create and manage a business system – a repeatable way to take new prospective customers through the above process. Online, this means allocating the infrastructure (setting up a server or hosting account), planning and web-design, and fulfillment (getting the product or service to your customers)– which all requires hard-earned know-how. Then once you had a system that was working, you would need to multiply your efforts. You could expand by employing a full-time sales-force and providing full benefits, or by just personally attracting, satisfying and paying Affiliates (and reporting their income to the government, of course). But even this is simply more responsibility than most people are used to, or would care to take on.

That's all hard enough to learn and do successfully that many new businesspeople opt to buy into a franchise operation. If you don't have the time or funds to finance all of that, you would need to draw up a business plan and a parallel marketing plan, and try to get banks or the Small Business Administration to give you a loan. IF you have some collateral to risk. Like your house :-(

A short-cut to refer to all of this is the term business model. Just for online businesses, alone, there are currently 10 to 20 working business models that are being pursued and typically packaged as information or educational products, services, or a combination of these. Filling out paid surveys, online gambling, both physical and information-product creation and sales, speculating and buying expired domains and various approaches to affiliate marketing are just a few ways people have made money. And many will claim you can profit as well, although cutting through the smoke and mirrors of "case-studies" makes it hard to know how much they have really made, or all the unspecified variables involved. They're selling it after all, so how can you really know?

Overcoming the hard realities of Home-based Businesses:

First, there are the hundreds if not thousands of “Opportunities” to try to select from.

Although on a different scale in terms of up-front start-up costs, in home-based business opportunities, there's also still a whole universe of losing propositions, from downright scams (like Ponzi Schemes and illegal pyramids) all the way through to perfectly good business models, which still might simply be a bad “fit” for someone trying to get started.

Especially on-line, it is extremely easy to lose money, to be “conned,” or just plain disappointed when attempting to make part-time income. It turns out being much harder than the way it's painted to look. Many people are fascinated with stories of those few who have gotten rich by getting paid for various on-line products and services has led to hundreds of thousands of would-be entrepreneurs investing in education and blueprints which are sold as “workable” and low-cost.

And even more critical is this unspoken reality - a typical working adult is at a ridiculous disadvantage when attempting to get ahead, to actually profit, by buying into any business model, course, distributorship, what-have-you. Once faces the finely-honed written sales copy and ear-and-eye “candy” in the form of great-sounding and eye-popping photos, recordings and slick videos put together for large sums by professionals.

Whether by developing one's one products, or selling someone else's, these have in common one thing: They have an extremely high failure-rate, and they make lots of money for those who sell them.

All too often they are sold to desperate people, sometimes without recourse or refund when they discover that they are not likely to ever make a penny from them, after all.

Then there's attempting to work from vague directions and training that's not effective for various types of learners. Then often there's not enough support – at the moment when the busy mom can get to her computer to put in a few minutes of focused effort, if the task is too difficult, the software isn't working as it should, and she gets stuck she often can't get an answer when she needs it

So if anyone tries to tell you you can start a business from home and make a lot of money (and that includes me, in case you thought that had escaped me) the first question you should ask is, “What assurances can you give me that I won't fail – simply throwing away my time, money and energy trying to do so?”

Both realistically and legally-speaking, nobody can be absolutely positive you'll make money from any system, information, concept or even a fully-operating business franchise. Your efforts and ability to follow directions will make a difference.

Yet, even with a job or profession you hear is well-paid, it's easy to spend 4 years studying a subject and find there are no jobs when you get out, as many new graduates are finding now.

It all becomes a matter of weighing risks of different proportions. Working a job seems a better risk, and most people are relatively risk-averse. Unfortunately, these are the people caught most flat-footed when they lose their job or their industry doesn't need to (sorry) exploit them anymore.

Even with the “good guys . . .”

Thankfully there are reputable vendors who go out of their way to serve customers in their niche, that of making money online. And there are good networks like Clickbank which honors a 60-day refund policy, and has an excellent reputation for responsive customer service.

But even among those hard-working, well-organized professional marketers who create and sell products and programs with the best of intentions, who have provided quality tools, training and support, not one can boast a very high success rate (even more than 50%) among their customers.

There are too many variables on the part of the customer who is trying to come out ahead, and eventually make a living from home. And not knowing what is realistic, many people trying to make money following some business model or other , even if not for the first time, have such unrealistic expectations that those experienced marketers who are sincerely trying to help them (without going broke themselves) are forced to put legal disclaimers with dozens of clauses letting people know that finally, there are no guarantees that anyone who buys them will make money ....

And on top of it all it's very easy to feel isolated and “in it all by yourself” when working from home. No wonder thousands of people are being disappointed and discouraged, many stopping before even getting business systems in place which they could reasonably expect to earn them more than a part-time convenience-store job.

NOTE: That's one reason we decided that each of us, in turn, would just GIVE this away to others.

And ultimately, it led me to offer a binding contract, actually hand-signed and faxed (or scanned and emailed) to each participant. I'd never seen that done before, and it seemed like the time had come to provide that for people, along with a good business logic for offering it. Otherwise, how could it be at least as trustworthy as taking on a part-time job?

You can receive details of the contract by asking the person who referred you to this report to send you a link to the Contract site, as well as links to his or her Private Waiting List, and our Letter of Intent to maintain confidentiality. The flow charts at the end of this e-book have been added to show you the actual tasks you're being asked to promise to fulfill, each week for 4 and 1/2 weeks. No surprises.

What’s an Affiliate?

What sounds easier, (A) creating a product or service from scratch, or (B) selling one that has already proven itself, utilizing an successful existing system of sales materials?

What sounds more likely to succeed, (A) a regular working adult trying to pull off a fully-polished sales presentation, or (B) just filling out some forms and sending emails that direct people to a polished sales presentation?

If you said “B” to the questions above, then you see why on-line affiliate programs tend to give the impression of being easier overall than starting from scratch. And Affiliate Marketing can be a great work-at-home alternative, in that except for spreading the word and convincing prospects to buy from us , we don’t have to “wear any of the hats” or fill any of those other roles or we touched upon before, after coming up with a business idea that has even a glimmer of a chance of succeeding.

For people like us who need extra income (and would like to avoid commuting to obtain it), here's a practical definition:

An affiliate program is set-up by a company as a referral system that you can join, many for free, others which one way or another you need to be a customer of, as well, (if only to be able to write or tell people about it). When you join, it automatically creates for you a unique ID and web-link, that when someone clicks on it, goes to their website, and buys from the company, they pay you a commission by check or by PayPal. For the company, it's actually a low-cost and often very successful piece of their marketing plan that requires no employees, and only pays for results - - whether it's to attract potential customers (leads), or actual sales.

As you may be well-aware, big businesses are all about “The Bottom Line.” And it’s very hard on their marketing budget to pay up-front for that professional army of sales reps, who have come to expect a base salary equivalent to what a file-clerk or administrative assistant might earn, plus full benefits, PLUS enough incentives in terms of bonuses and commissions to make Sales one of the highest-paid professions.

That’s why more and more new companies are being planned without a full-time sales force (or even hiring many employees at all), establishing instead a well-developed and supported affiliate program. It’s gotten more and more practical to pay out marketing expenses based on performance only - - and getting “into the black,” with direct return on their investment growing, is easier when they don’t start out having to invest millions of dollars to pay a full-time sales staff, before the company ever makes a single dime.

Because acquiring new customers and affiliates is otherwise so hard to do, these companies pay top dollar to those of us who can help them substantially grow their businesses. They pay you and me for creating on-going business for them, by attracting others to go to their web-sites and sign up for their services through our unique, assigned links that record each sale, giving us credit. Just be aware that getting substantial results would require a Herculean effort for unsupported, unfocused individuals to attempt.

How deep? How many “tiers?” And how do you build them?

Now a little background - between 1998 and 1999 I had kept myself alive working online at what are called Affiliate programs. To survive I found that it was best to diversify somewhat, and to get paid in different ways. The simplest was a one-time commission, with only one tier or level. That is I got paid directly by the companies when someone became a new customer or user of their service, but earned nothing if THEY went ahead and shared it with others.

But it had close to ZERO stability on its own. The second you stopped promoting, or as soon as a new product or service reached a level of popularity, the clicks and sales began to die down, and you have to start over on another product. And since people rarely bought on the first exposure to an idea, product, or company, you had to have a system to follow-up and give them a series of exposures, usually via email auto-responder and group mailing software.

Thus most successful affiliates soon find that they need to build lists of buyers in each niche they are going after. That said, “the money is in the list” is the truism that forces most work-at-home internet marketers to build that list, and the most sought-after results are traffic and list-building.

I am happy to provide and pass on excellent training I have paid for and received in these areas, especially over the past couple of years for anyone who joins us, – anyone that is, who is actually fascinated by the marketing process and is naturally inclined to learn about it.

BUT HOW MANY PEOPLE JUST LOVE MARKETING, SELLING AND TRAINING?

All of these activities and learning curves are so difficult for most, that I found it necessary to yank them out of the equation, and NOT make them necessary for our succcess.

That's why the Inner Core System DOES NOT depend on the elaborate, individual marketing campaigns of our members. Just posting a few free ads, in our case, is enough to attract all the attention we might need.

DO YOU REALLY WANT TO LEARN ALL THAT, AND TRY TO KEEP UP-TO-DATE . . . FOREVER ?

Because otherwise, not only would you (and anybody you invited) have to keep learning (1) not only HOW to market, but (2) how to increase both the level of marketing activities (including the marketer's sacred cow, TESTING) and (3) then be willing to take profits (or any time freed up by the extra cash) and immediately re-invest them right back into more and more effective advertising and other marketing campaigns.

They become slaves of their businesses, and many have no exit strategy, either.

That's how typical BUSINESSES grow. THIS is not THAT. . . although you can use it as a springboard, or way to finance another business or investments.

Un-Business COMPENSATION , and Choosing people to work with:

Mark Joyner has been one of the most successful and influential online marketers since the 1990's. One of his out-of-print 100-page hardbound books was not only a best seller on Amazon, but today fetches over $300 for a used copy. In a recent interview he was asked what he would do if he were starting all over again today. His answer was revealing – he said he would focus on multi-tiered or multilevel programs to grow residual, monthly income.

BUT -- he would be very careful about who he would choose to work with – who to allow to join his team. He said that having the right team-members saved so much energy, that he prized that over the dollar-potential of a deal.

Keep this in mind as you consider who you want on your team. Why try to drag people kicking and screaming towards extra income, when so many are desperate to find it?

THE CORPORATE “PYRAMID”

Whatever abuses, cons or horror stories you might associate with any compensation plan that has several levels of sales commissions, multi-tiered programs actually mimic standard corporate sales divisions. Tiered programs reward you for pointing others to the opportunity or providing them with training. In that, they're sort of like a standard sales organization. In a corporation,

the CEO gets paid for what the Vice President of Sales does and who he hires,

the VP gets paid for what the Director does and who hires as a Sales Manager,

the Director gets paid based on revenues the Managers bring in, and

the Manager gets paid based on what his Sales Reps do.

It's just that CEO's have established, typically through past performance, that they are worth a guarantee and even a “golden parachute” just for doing the stockholders the favor of taking the helm and guiding the sales and marketing strategies of their companies.

How are affiliate programs different from this model? Some affiliate programs have only a couple of tiers with most of the commission paid for the actual sale, say 50%, and a little paid for referring another affiliate, for every sale they make (maybe 10%). So some successful affiliates choose to sell training, and/or create systems that would allow many personally-sponsored “sub-affiliates” to earn money and stay motivated that way, while they made a little money from all of them. They earned the larger commission for their own sales, but many, many smaller commissions for hundreds or thousands of sales by sub-affiliates.

Then, there are all kinds of compensation plans based on 3 or more levels of sales. By definition, distributors or affiliates have been paid to both to sell at retail and to recruit, train, and motivate their teams to duplicate their effort, for additional compensation.

And, one reason why single-tiered or simple cash-sales businesses seem easier is this-- The only thing harder than selling something is (if he or she is not already “the sales type”) selling someone else on their own ability to do what's necessary to sell it for you, even if you'll give them a high percentage of commission for doing so!

So all on-line multi-tiered or multilevel marketing systems emphasize NO SELLING (meaning the videos and websites take care of the sales presentations). Otherwise, only a very small percentage of the population could ever see themselves doing it.

Putting Together Multiple Offers - - If you have multiple offers you promote online, especially if you structure them in a logical manner so that the same customer might buy two or more items or services (especially that they would need to also earn money), you can get paid many times. A system can be devised to promote and maintain multiple streams of income from various companies' affiliate programs. The creator of a system like this could target opportunity seekers, and sell them on the idea of buying a website, design, hosting, email auto-responders, training, and various other solutions they would need to build a central business profit center.

Thus, as long as there are at least two tiers of compensation, it's worth the owner's while to “aggregate” or combine offers into systems which pay a new customer a good front-end or up-front payment, but still rewards the system's owner. This is for not only every sale his customer makes, but (with multilevel offers) conceivably from everyone who buys from his customers, as well. The creator of a high-converting system inspires others to promote his system, and makes up for his smaller portion of the total sale by volume – the widespread adoption of the system itself, together with up-sell offers to his customers. That is, they may buy one or more low-cost services, start to make money, and then go on to buy the more expensive services offered within the same system.

Below is a great example, where the owner has put together various offers and provided the added value of using his own paid providers and contractors to build the final solution or website together for you. With such a “done-for-you” solution, then you take over, and your job is to drive traffic to it (which if you have the time, you can also learn to do via the training that's included) and trust that the system and sales presentations will “convert” to a decent number of sales of each offer.

The Aggregated Affiliate Site is a system of taking multiple programs and putting them on the same site. ( I can get you started with one of these sites today, but I would not recommend it as a FIRST step. Rather, the system I propose builds a foundation first, over a short period – under 30 days, establishing your new income before you even have to consider adding other programs. Or spending any more money. )

The best aggregated sites and systems not only have logically-connected services and the tools to promote the whole system, but also graduated “up-sells” so that (1) someone could buy the lower-cost service and gradually add more expensive services as some profits come in, and confidence grows and (2) they included those who were already affiliates of one or two services, but didn’t have a coherent, focused way of getting several compatible programs together on a “menu” for their prospects to choose from.

And that's a good reward for the affiliate committed to promoting the site, because only a few people are willing to do promotion (and even fewer to personally SELL stuff). So successful affiliates keep promoting AND making money from the efforts of those they introduce and train – whether a high percentage of their sub-affiliates actually SUCCEED, or not. A high percentage failure is actually more or less figured into the equation – And, to tell the truth, (and to be fair), there are always those who will buy products or services, and not do anything with them. And only a small percentage of these will demand and receive a refund. So some affiliates plaster their links and banners everywhere. And why not?

Chapter 2 - - RESIDUAL AFFILIATE COMPENSATION

PROS and CONS of Multi-Tiered programs, and systems that promote them

To date, most successful affiliates and distributors typically teach the avoidance of including (and worst of all, relying upon) our personal friends and families as prospects to recruit. The root of this is because in old-school MLM such as Amway, Herbalife and many others, familes have been hurt by various approaches, by failure, disappointment and bad feelings that resulted from “trying to sell stuff” to each other.

THE DOWNSIDE – What to avoid or get around:

There have historically also been issues with companies that used these marketing plans exclusively, and typically only a few people even broke even and went on to make money, because of needed:

Skills - there were such wide differences in people's skills, and time they could or would spend building an organization.

Budget - invariably they needed to have an advertising budget, or Sales skills, or both to really succeed and . . .

Ongoing Energy or Stamina - And again to succeed, everyone that joined had to put in a lot of focused time and action – many repeated marketing, advertising and “closing” actions - every day and every week, for months and years, to grow an organization that would pay substantial residuals.

The ATTRITION Stumbling-Block :

In the old model, one of the biggest factors leading to failure was attrition. So few people (or couples) were able to get to break-even and beyond quickly enough, that they would invariably give up, sooner or later. And so the sales organization had more and more holes in it, meaning it did not pay well even for those who could personally-sponsor a few people. It was difficult to maintain an organization if you had to keep selling the deal to new people to fill the gaps created by those who left

THE GAME HAS CHANGED

Over the past decade on-line promotion methods have gotten sophisticated, and as traffic – the number of visitors to a web site, or page on that site, is key to the Mass-marketing approaches of most people attempting to profit online. Yet if you start with that premise, then everyone is competing for traffic from those who are looking for specific information.

But here's the problem.... being a successful affiliate requires hours and hours of concentrated action – or advertising dollars – there's no way around it – IF you have to keep driving traffic to websites and conference calls and webinars that do the selling for you.

And as mentioned earlier, because the internet is constantly changing, you'd not only have to to learn many little new skills, but you have to keep learning new things AND attempt to evaluate and buy things that you’ve been told are working for others.

These are the barriers, the price a new person typically has to pay. So really successful Affiliates who made a lot of money with them, then turned around and charged new people hundreds of dollars to teach them their tricks.

So you need to keep from getting discouraged. Once you've seen how hard it can be and how much time it takes to start from scratch, many of us have been happy to pay good money for any short-cuts and tools that look like they'll make things easier and help us make money..

So you keep coming across new home-study or live training, websites, email and software programs, e-books, audio and video systems, it never ends.

The “catch” of course is, when you start to take on added business expenses, you have to make that much more to break even and get ahead.

This cycle, along with the emotional roller-coaster that comes from being manipulated by psychological sales tactics and not growing extra income in a steady manner, is what I have attempted to help our members to side-step, and avoid completely. I wanted people to be able to resist all these leeches of time, money and energy.

Where does the money come from in our System?

As my “pet project,” over the years I have attacked this problem from many angles, including a membership site and publications which I owned privately. Creating a limited-tier payment structure which would successfully keep each new member's start-up costs down, allow for almost immediate breakeven, and still ultimately allow people to replace their earnings from employment.

And besides, I wanted people to be able to honestly say, “This is NOT MLM” and I frankly did not believe in MultiLevel Marketing as a dependable solution for average people. But being chief cook and bottle-washer was not all it was cracked up to be. Administering such a system was already challenging enough. But owning it all myself, where I needed to be responsible for making sure everyone was paid on time, was unmanageable enough for me – how could I expect others to duplicate all of this?

Instead, I’ve established affiliate relationships with companies that have contracted to pay us handsomely to refer customers and new affiliates. I finally completed a system which lets individuals take advantage of incentives given by established, reliable companies, that provide everything from products to sales presentations, to delivery systems, to legal documentation, to affiliate management portals, plus make every single commission payment on time.

Typically, new affiliates have had to invest massive time and money in paid advertising, sweat equity and management of their businesses in order to have any hope of success. The Un-business System allows for a short burst of concentrated new activity to set up the foundation of each person's future residuals.

The CONTRACT a Creates a Compelling Offer - One That's Well, Hard to Refuse

The contract stems from the resulting value of the profit center, which is essentially the rights to future residuals from both affiliate organizations being formed. If at any point someone wants to sell his or her interests in both distributorships, I can pay them to take over those future profits (and responsibilities, of course), actually more easily than trying to evaluate and acquire a traditional small business. We've seen that those responsibilities have become negligible.

Finding the right companies and creating easy duplication is key. That these companies are global, with customers and affiliates in nearly every country worldwide, leveraged to make low-start-up costs possible, yet paying generous commissions and bonuses, has one other powerful, key benefit:

It is ultimately possible to join them more than once via alternate tax IDs, as by establishing an LLC, corporation or trust, which means that at least theoretically, there is no limitation of saturation, which is thought to create a “zero sum game” where only the “first-in” get worthwhile commissions.

Also, the rights to each affiliate contract can be transferred to our heirs, or sold. This is what allows me to map out an acceptable exit strategy for anyone that might be attracted to a high-dollar per hour, short-term contract, to wrap a guarantee around my System when played by the rules we've established, and the promises we've embraced together.

NO SELLING!

Besides avoiding the need to teach sales expertise, to eliminate resistance to selling (especially to those you know personally) my first guiding principal was, "Don't ask folks to pay for something that you wouldn't buy for them, yourself."

Meaning actually "put your money where your mouth is," and show ultimate good faith, and establish or cement the business relationship on trust -- that you will keep your word.

The truth is, that if a friend of family member offers to pay your way to try something and is going to be around to support you in getting it done, you're 10 times more likely to give it a go.

My second guiding principal is “Never be in a position to NEED someone you know to join your deal, in order for you to succeed.”

That's why I adopted Cash-Cows and then developed a Free Affiliate program and this e-book as ways to magnetize qualified prospective partners, and draw them to us.

The Power of Combined, Focused and Committed Effort

I saw that the Inner Core (Un-)Business System would create both a solid income base for each person, and a business extension of an inner circle of already-trusted people. Folks who promised to do the same that we did for them, all bound together first by our promises to each other.

First by the Letter of Intent we send back to the person who introduced us. Then the bond is further realized by the formal Agreement we all complete and return. Depending on how well you know the person you’ve invited, you could even to ask them to print, sign (and even have notarized) and fax (or scan and email) to this person, our new sponsor, who is also our Benefactor – helping make sure that our start-up costs are taken care of.

Although 3 team members is minimum, and what the System's marketing works like crazy to attempt to guarantee, 5 or even 6 people in one's front-line is optimum in terms of fast break-even. The five people that they paid for, who then did the same for 5 others, would be enough not only to start creating checks, but to actually reimburse them within a few days.

Even without qualifying for company bonuses, 5 people could be reimbursed for under $200. But concentrating the activity during that one Free Trial week would give them a good chance of breaking even with only a $65 investment.

The focus would be on our Candidate System and pre-enrollment period, in which interested folks could be gathered and prepared to become members, while they were doing their due diligence and learning more about the two companies and their services.

I then saw that I could give those people an actual “cash cow” (see Debt-Free Network Marketing) which would eliminate the budget issue that might prevent them from participating, securing the extra $100-200 or so they might need to get started.

Not only would it allow them to conservatively make those extra dollars within the first two weeks that they were involved, totally separate from the Inner Core Business itself, but it would also help give them confidence and an alternate source of Candidates, if they didn’t have 5 Candidates of their own, ready-to-go within the first two weeks.

Through a system of promises and commitments that were within reach of almost anyone in our current economy (starting with those who had access to an internet connection), I wanted to build a growing "family" of folks connected by these shared commitments to each other.

This Inner Core Un-Business would help to take some of the pressure off the finances.

Then if and whenever they could manage to use some of their new-found time to learn and apply a few new marketing skills, great. Anything extra could help them continue to grow their personal organizations. But they didn't have to “sink or swim” on just sporadic efforts – they'd have the Inner Core in place to establish the basis for their affiliate organizations.

So in the meantime, they were OK because the 5 or 6 people that they paid for, who followed the system exactly (and of course, they signed an Agreement promising to do just that) had also paid for their candidates, who in turn paid for a few of their friends, family members or contacts, and so on, and they were getting commissions every single month, like clockwork.

So this would form a core income that can be depended on, whatever other methods they learned and activities they took on (or not) to promote their affiliate links or anything else they chose to promote on-line.

At the same time, having a core income, and a growing bond among a Mastermind or Inner Circle of associates would support one’s psychological or spiritual Inner Core of being. Besides, it is easy to be distracted from spiritual pursuits if one is always worried about money. Financial shortcomings tend to affect one’s mental well-being. Having ENOUGH, being prosperous, supports charity and goodwill.

Chapter 3 - Why can't “Friends and Family” win?

Some of the strongest bonds we have can be made stronger by working together towards mutual goals. When the natural affinity of our relationships is combined with our commitment and a well-engineered system, prosperity can be reached collectively – IF everyone is “on the same page” at all times. My system puts clear intentions, agreements, schedules and promised actions in writing so that there can be no misinterpretation of what we expect from one another.

I wrote this book during and after designing my system, as one of several methods for each of us to introduce and thus help those we know, and hopefully those closest to each of us. Some will only need a simple email and visit to our websites, but others will need a deeper explanation of the motivations and challenges involved with making a system closer to failure-proof, (which hopefully this book will help with).

Now with the help of technology and the internet, I have put systems in place, which reverse the failure-expectancy, making the odds of regular folks who have internet access and who can send and receive email, succeeding as high (90% +) as the odds of failure of other businesses.

My goal was to make it 100% safe for my own family to do. I also made sure that I would not recommend such an opportunity to anyone if I was not willing to pay their enrollment fee out of my own pocket ! I wanted something which I had researched thoroughly, had seen proof of earnings with, that I could wholeheartedly recommend as safe for my own loved ones.

It centers around all of us making and keeping promises with each other, and putting it all in writing, in plain language instead of “legalese,” lets us know what we can count on each other to do. And almost as important, I wanted to greatly reduce or eliminate any perception of risk that you or any of us would be setting ourselves up for personal rejection, ridicule, “looking bad” or “losing face” with anyone we know and respect. With all the risk taken out of it, sharing this system with our close contacts becomes no more than an invitation, which can be accepted or declined without loss of affinity.

“Oh Lord, Please Don’t Let Me Be Misunderstood,” as the song goes. Although I was practically obsessed with creating something safe for everyone, I knew there was still a very good chance I would be misunderstood. And if I, as author of this system, could be misunderstood by my own family and friends, I needed to shield anyone who followed in my footsteps from any similar pain, and lessen any discomfort they might naturally feel.

All the while I kept in mind that negative family dynamics or old resentments can effectively sabotage any attempts to prosper the whole family. Then, there are simply differences of opinion that might be frustrating to try to overcome, no matter how well-meaning either person may be. So above all, I have recommended that each of my future partners, as candidates for the business funding we have made available, weigh carefully their own list of contacts and share this information only with those “of like mind.” That is, people who can evaluate a contract and proposed course of action, and in our experience, once having undertaken it and promised to complete it in a timely manner, will fit it into their existing responsibilities and follow it through to completion, with good cheer.

If they happen to be close friends or family members, that would be a blessing –if it is perceived as such! We’re not asking anyone to be excessively open-minded. It is said that “one who stands for nothing will fall for anything.” That’s why we’ve provided copies of our contracts as affiliates of each company and proof that affiliates have actually earned thousands of dollars from each company.

But you see, your friend thinks enough of this system, and of you, to offer to actually pay for your participation with us out of his or her own pocket. At the very least, you have a sense that they’d rather pay for you, than a stranger they are introduced to through our Marketing.

Finally, Each of Us Needs to Be Qualified

While you and I may feel generous towards certain people at any given time, there is a serious business objective here, and none of us can afford to invest funds or even much time supporting sub-affiliates relationships that appear as though they won’t “pan out.” Essentially we invite participants who, once clearly seeing a path to success, have proven that they tend to act in their own intelligent self-interest. The opportunity seekers who join our Global Waiting List are already thus qualified, of course. They may be sick of seeing opportunities. It often comes as a welcome relief to be able to shut out the barrage of emails and ads trying to get them to buy some OTHER money-making book, software, or system that would finally work, after much disappointment and frustration.

This e-book, the “Contract” web site, the Private Waiting List site, and the Letter of Intent site were all created to help bring you, who are under consideration, and on the verge of being personally-invited, to a similar level of understanding and qualification. They are all designed to “clue you in” and give you an advantage over those on the “outside.” Those opportunity-seekers, while they are also treated with respect, must prove themselves as well, and have a couple of ways to do so. But they already know the value of this – the challenge is to bring you to the point of being inspired to act.

I just thought that if it were me, I'd like to be treated that way – If someone really had an answer – to give me a chance to investigate and weigh things for myself.

And to be up-front with me about things like communicating Urgency, which is otherwise most often either artificial, or plays upon the fears (like running out of money before ever finding the key, for example) of desperate people looking for a solution. Or frankly, the pictures of mansions, super-cars, and “bling” that plays to the greed of those looking for an angle – a way to work so much “smarter” than other "dumb people" who slogged to work every day (if they had jobs). It's just insulting!

In complete contrast to these come-ons, you should know that you have been honored by the person who shared this with you, and hopefully will feel that way. You’ve made their literal “short list” of those they trust, would like to work with, and feel real generosity towards. So you understand a bit about what we say we have – a safe system for creating substantial, even full-time residual income in 6 months. And you begin to understand what your friend had to consider, before inviting you to take a look. As you will soon understand, since each of us has access to others that we KNOW are looking for extra income, by including you among his invitations, your friend is honestly trying to do you a favor. It may even to give you a chance to help others in your life, as well, if you so desire.

Chapter 4 - - What is the Inner Core (Un-)Business System?

A way to get paid checks that grow every month, after only putting $65 and 10 total hours of work into setting that up.

The Inner Core Un-business System is like a steady financial ripple that grows and spreads outward, as each group of Candidates in turn essentially “takes the pledge” to accomplish our quick, basic business action-list within a 21 to 30-day period.

It is designed to set-up a monthly-recurring (residual) income for each member to begin flowing as profit within 48 days of enrollment, and to begin to exceed most people’s full-time income within 100 days. I realize that's pretty darned ambitious, on the one hand, but on the other, it's what regular working people with families NEED as a solution.

Although the tasks and responsibilities involve spreading the word about our System to a number of our own contacts – it does NOT depend on their acceptance of our offer. Rather, it offers our own friends and family an opportunity to benefit before those who we do NOT know, who are attracted and respond to the System’s ads, and must wait to be invited, during which time our contacts get a few days to get up to speed via this e-book and websites. It involves inviting and offering to pay for a few people to join us, both as Affiliates and as users of the services of two companies. These companies were chosen for their excellent services, the reliability of their service-delivery, and their impeccable records of payments to their affiliates over several years.

Why these Companies? -

Besides the fact that they're so trustworthy, or that they do business in over 200 countries? Well, although we essentially take over the first month's cost for our candidates, these services’ low price points coupled with the companies’ generous enrollment bonuses allow us to break even within 14 days.

So - according to our timetable and the written Agreement between you and your referring host, when you sign up they reimburse you by the next day.

Then the Companies compensate us the following week because of the way we schedule our enrollments. So sticking to our timed enrollment schedules, the system becomes essentially "self-funding," - a beautiful thing, if everyone does their part and keeps their word. That's why we have written agreements with each other, as well, to make every effort to follow the system. That means that everyone following you will have the same basic rules to follow in order to be allowed to participate.

A Realistic Alternative to a Part-Time Job

Over the years when I was dreaming of and working on the Inner Core Business System, I knew I wanted to start small, and make it as easy as possible for others.

Easy for them to say “Yes,” to choose to join us, and easy for them to actually succeed.

So I always kept these questions and key points in mind:

What can I offer folks that is clearly better than taking on a part-time job at 7-11 or Walmart?
What could I do that will substantially and immediately help just a few folks (especially people that I know and like) with their immediate bills and budget?
Given how funny (or suspicious) some folks can be about favors – How might I approach people so that they might even allow me to do something for them -

To offer them a leg-up and help them complete something so good, so clearly in their best interests (and in everyone’s), that they would not only be willing, but actually happy to pass the same information along to a limited group of people that they know?

With time and money so tight, it would have to be something that :

I could immediately afford to do for them without hurting my own finances, and (since I was “always busy” and easily distracted),
that I could manage to fit it in say, just half an hour a day, for just two or three weeks, and that would be just as be affordable for them to put in place, and pass on to a few of their friends.
Really important to me was that this favor had to be something that if I made a promise to do it, and they promised to pay that favor forward (if you know the movie Pay-It-Forward) that –within the time it takes to actually get their first paycheck from a part-time retail-clerk job this alternative would, without fail , establish for them an extra, steady stream or streams of income.

At the very least, it should certainly give them no worse a chance of coming out ahead within a month, than they would have if hunting down and going after a part-time job.)

7. Then, this income had to be enough so that they would be better-off than if they had taken that part-time job. Certainly if you factored-in the time it would take for them to just break even on the transportation and out-of-pocket expenses of applying to different employers, and then getting themselves to a second job for 15 extra hours a week after that.

8. And, it had to continue to grow steadily from that point on so they would never, ever regret making the choice to allow me to help them. In fact, it had to work so well that a strong(er), lifelong bond might be forged between us, as would inevitably be the case with anyone they shared it with . . .

9. Since the best-paying systems I found (which could fulfill points 1-8 above) relied on inspiring other people to sign-up for their programs, two last wrinkles or potential hurdles were:

a) some folk’s resistance or aversion for sharing ideas involving money with people they know, especially those close to them (even without asking them for money) and

b) simply not having a couple of hundred extra dollars to spare, even to give their friends, even in a very well-thought-out effort.

Cash and Leads Machines: So I saw that I could give those people an actual “cash cow” which would help eliminate any budget issue that might prevent them from participating. Regular people who made an effort at posting free ads that we provided have been making an extra $30 to over $100 a day, deposited directly into their PayPal accounts.

Not only would it allow them to easily raise their “donation dollars” within the first two weeks that they were involved, totally separate from the Inner Core Business itself, but it would also help give them confidence and an alternate source of Candidates, if they didn’t have 5 Candidates of their own ready to go within the first two weeks.

And although I didn’t own the parent company, nor did I make any money if they bought the system from my site, if I simply turned around and reimbursed them the next day, I could help candidates go on to enroll on one of my members' teams – and I could still earn residual income. It was worth giving up the initial short-term profit, if I could gain customers for life. It's the same principle as the “loss leader” - giving a product sample or selling something so cheap that it costs you money to do it, in order to introduce new customers to your business.

The point being, that they then have a simple mechanism to earn that extra $200 they would need to give away themselves, when they participated in our Inner Core Business program….

Distinctions of a Contrarian Approach

Rather than attempt to teach EVERY member to mass-market to every opportunity seeker in the world, we actually gather our prospects in advance, almost exclusively from among our existing contacts, rather than people we don’t know. This also avoids having the System sites shut down due to SPAM accusations and complaints.

We leave the approach, gathering and qualifying of strangers to the Administrators and senior Benefactors already in profit, who can organize co-ops and leverage their combined internet marketing know-how to effectively drive traffic to one Central Global Waiting List site, the mouth of the System’s larger funnel.

The heart of our way of building profit centers around the structured, timed and scheduled enrollment system that is embraced and adhered to by each of us, as Benefactors and Candidates.

Everyone ideally does his or her part to assure the integrity of the Organization. We simply try to lead by example.

Rather than hope that we will be compensated well by the companies simply because of some “massive action” they'd like to inspire us to take, we structure and time our candidate’s enrollments via our Letter of Intent and a signed Agreement which spells-out how we will work together, within a short time frame of focused action.

Rather than investing in advertising and then attempting to sell the services out-right to those who respond, we simply fund a few of our contacts’ memberships – Their expenses come out of our own pockets, rather like a “loss leader,” enrolling them in monthly-billed services and introducing them to our business system.

And because we are donating our candidates’ start-up costs and first month’s service, and not releasing our sign-up link (which credits each of us with the enrollment) until we have at least a good-faith letter of intent to maintain confidentiality, and then not committing to paying their costs until we have a signed Agreement, we can control when we open our team/ front-line for membership. Thus in effect we influence, (not quite dictate) when they can register, which allows us to be compensated via quick-start bonuses and quickly recoup these funds we’ve budgeted for marketing.

If they want to take advantage of our system, and our funding, they must promise to register when we say, and rather than paying us back, to Pay It Forward to their own team.

How the Checks Grow

People can’t tolerate added expenses for long, without those expenses paying for themselves. The System must be kept affordable and self-funding, (at least potentially) right from the start. It is designed first to reimburse each of us for our first month’s use, then to replace the funds we used to get our guests started by compensating us for enrolling them close-together, within 14 days!

As these memberships are month-to-month (and could be stopped by any customer at any time) a key goal is to arrange for each of us to continue these two services without out-of-pocket expense, so our team members will never need to cancel them. That creates stability as our income grows.

Not only do you as a member have no reason to stop your services, as you are recouping those
expenses automatically, but the services you are adding are needed for your part of the system to work.

To insure ongoing business volume throughout the organization each of us builds, as each Team in turn follows our Schedule, ideally your organization grows by one level per week. Whereas before the growth and stability of a multi-tiered organization was at the mercy of a wide variation of activity and success for each affiliate, you have an Inner Core team to assure forming a sound foundation for your future residual income.

Forming our Teams

As we are clearly offering to do them a favor, at our expense, our invitations can be accepted or declined without obligation, while maintaining full affinity among our contacts.

Some of us could simply let a few friends know about it and spaces could be filled early in the Enrollment Week, just through word-of-mouth. Those in this situation rarely need to advertise, but posting free local classifieds was introduced as an option for those who wanted less visibility.

A funny thing happened, though. More people were joining who had answered one of these local ads, especially if they bought some digital download from the classified advertiser, than were the friends and family members. Perhaps this was due to the idea that “a prophet is not recognized in his own nation.” Unless the benefactors were especially highly-regarded in the first place, the tendency was for people not to be particularly moved by anything we might introduce. An established mentor or counselor, within a social group or family might take so that anyone who knew them were used to coming to them for advice or would quickly pick up on any trend they might set, that required an unusual commitment on the part of others.

To give the greatest control to the Benefactor, who was actually going to have to front the first month's fees to his team members, a sliding scale or qualification hierarchy was developed, based on the initial interest and initiative shown by the guests or prospects who visited the sites, downloaded the e-book, and so on.

There are several sources of qualified Candidates for our enrolled Team Members who have completed their Action Items, but do not have 5 team members as the end of their Free Trial approaches, say, Sunday. Our individual Private Waiting Lists (and then the Private Database overall) assure we have extra candidates “on deck,” waiting for an opportunity to get onto one of our teams if your team is not full by that cut-off date. If one of your team members has only 3 out of 5 optimum team members enrolled in Company 1, but you have several more on your private Waiting List, you can introduce your contacts to each other to complete that team.

Now, this is what I'd like to see, and in the end can't control how generous you can afford to be as opposed to starting new “legs” of your organization, or taking those personally referred, or referred by your own Benefactor, and having them sign-up via your personal link, instead of one of your team-members' links. You have the option of writing that into your Agreements, or not.

Our Invitation, and the Process of becoming a Candidate for Funding

Our existing relationships are cemented by our funding/reimbursement system, and by formal written agreements to fulfill our obligations to each other. Any of those we invite are asked to express their further interest by returning to us a Letter of Intent (“LOI”) to investigate our detailed plan, and thus become Candidates for funding and guidance.

Candidates explore our affiliated companies and come to learn exactly what will be expected of them over the coming 4 weeks via daily step-by-step action lists, which require an average of 30 minutes per day to complete. .

Before we invest more time and our own funds into paying for our candidate’s initial membership, we ask them to agree in writing to offer this same step-by-step business system to their existing contacts.

By sending them a simple text web-link, you can pass our opportunity along to several other people. You begin with as little as $65.

At the very most case, your total contribution would never be more $200, to be divided among all the candidates that you’ll fund.

The initial $65 is probably enough for you, because by following our steps you should qualify for a bonus that you can use to pay for 3 of your new Team members’ entries into our second company.

You will be paid a growing monthly commission, the first month of which should cover your $30 total monthly cost for both services.

Once they return the LOI , Candidates are entered into our membership site in chronological order, to begin their pre-enrollment / due-diligence period of 2 to 8 days

At the next available enrollment date which falls on a Monday, you have 24 hours to enroll in the first service, which offers a 7-day free trial.

Candidates who sign up for the Free Trial, and do not cancel before the end of the 7th day, will be charged $10.00, which is reimbursed by their Benefactor (the person who invites them) via PayPal or Alertpay within 48 hours.

You enroll in the second company for $30. You can save that $30 by enrolling right away in Company 2, being the first of 3 who are again reimbursed by your benefactor, now your Company 1 sponsor.

The total cost to the sponsor is thus $65 plus $90, so usually we each set aside $155 to be available to fund our own Candidates, within 1 week of beginning our Free Trials.

The aim is to get at least 5 taking Free Trials during that first week, because if you have at least 5 who stay, you qualify for $100 weekly fast-start bonus.

Then you can use $90 of that to fund your first 3 qualified Team members in Company 2 . “Qualified” at that point simply means they’ve held up their end of the agreement and invited their personal contacts.

Time Expectations:

As busy as we all are as working adults, any solution must be a better deal and more manageable than,
first a part-time job. And it has to start to pay as much as a part-time job within the amount of time that it takes to find and apply for several, to be hired by one, establish a work schedule, and get your first full bi-weekly paycheck.

That’s why our System requires no commuting time or expenses like gas or bus fare, can literally be done for an hour a day, for a 5 days, and then less than half an hour a day after that.

Our plan helps each member to concentrate his or her efforts during our first 21 to 30 days after being invited. The action list is completed by each candidate in an average of 30 minutes per day over 21 days - - the scheduled activities on one day might require as much as 1 hour of concentration at one sitting, while other days there would be no tasks scheduled at all.

Once enough activities are completed so that your Agreements with your team are in place, your team is enrolled and reimbursed, and they are well into completing their own list, there is very little you need to do going forward.

An additional couple of hours, total, might be needed during the 4th week, case-by-case, to assure that each of your member’s teams is complete, that they have gotten into profit, and that their ongoing residual income is set upon a firm foundation.

The result of completing our Action List according to our Activity Schedule is a solid network of affiliates and service users with individual relationships with our Affiliated Companies. Additional sharing is therefore optional, and merely insures ongoing growth.

Chapter 5 - - Your Next Steps

You either arrived at the download site for this book via a classified ad or via a personal invitation link. You have likely already joined your inviter's Private Waiting List...

(If you haven't, Click HERE to request the next links.)
Then please visit the Letter of Intent site

Cash-Cow Funding and Lead Magnet Options

Most of us enjoy working with people we know personally. For those of us who can afford to set-aside $200 over the next two weeks, and especially those with existing home-based business contacts, the program is designed to work without the need for any selling, or really any marketing or advertising whatsoever. To counteract any resistance to approaching friends or family, however, as well as to allow each guest to “test the waters” for him or herself by placing a couple of ads, seeing what is involved, and getting a sense of the demand for this solution, this part-time job alternative,

For those who need or would like to use them, we also have 5 optional, proven cash-cow programs in place with free advertising suggestions. These can be started for as little as $10, and we will reimburse any potential Candidates who request access to these to help raise their some of their seed money to pay for their own guests' first months of service.

It’s helpful for many to be able to make extra money especially at the beginning of our System, before residuals have grown substantially. And with so many people unemployed, our cash cows can help tide them over.

As we said, the Letter of Intent Site itself is not directly advertised. But since the cash-cow e-books are advertised in free resources like CraigsList to seekers of extra income, they also serve to qualify potential candidates for our Inner Core Teams. Especially if someone buys our cash-cow system, we already have a business relationship with them and can follow up with them by email. Basic training in the use of Craiglist and Gmail were added to the Private Membership site so that any new Candidate could immediately begin posting free classified ads, and attracting new contacts.

Since Inner Core members will have the email addresses of those who bought or inquired about these, they can invite buyers into the System as well as anyone who inquires (or tries to “reverse-market” them, contacting them to pitch their opportunity). An automatic vacation response is set-up to respond to those who contact them as ad-poster, so they may have an opportunity to be invited within that email, without our people ever even seeing their email.

In the event that, by enrollment week, an Inner Core member still has room on his or her team to open the opportunity to newer business contacts, they can be invited as well. Any surplus inquiries can be referred to their own team members.

Finally, this report itself is being offered, instead of a Cash Cow, as a Free Download which may prompt requests for further information. Senders of those requests are obviously valid contacts for purposes of completing contract requirements.

Q & A

Q: Do I pay for my own fees?

A: Only to establish your accounts. Within 24 hours, your inviter will reimburse your PayPal or AlertPay account $10 after you enroll with Company 1 using your inviter’s affiliiate link, and $30 after you enroll in Company 2.

Q. How will my inviter know I’ve enrolled?

A. Your inviter receives an email from each company and you will immediately show up as a new member in your inviter’s organization, in their Affiliate “Back Office” web page for each company.

Q. How do we keep people from cheating the System?

A. First, our tell-a-friend software creates a unique link in each email you send via the system. The links must be clicked from different IP addresses in order to meet your requirement. As your personal email asks them to visit the site, you should have a few clicks, at least, and will receive an email when someone visits the site.

Then, when someone actually signs up for free on your Private Waiting list, you'll get an email notification, and you'll forward that to your inviter, as well. Finally, you will be reporting to the person who invited you and who ultimately decides to fund you.

My personal rule of thumb is, if it is apparent that a Candidate is fulfilling the requirements in good faith, I will give them the benefit of the doubt.

Q. So how many Candidates do I have to pay for, or fund ?

A: The sample Agreement stipulates a minimum of 3 for each company. Because there are different bonuses paid by each company, we won’t get into hypothetical scenarios here. Please get on your inviter’s Waiting List and complete the Letter of Intent, and you can get your answers in excruciating detail.

Q. What if I don’t have the $65 to spare, or a way to get even the minimum in two weeks?

A: You can join our Free Affiliate program, get free training and post free classified ads for any of 3 products (and be paid directly into your PayPal Account) --

So the cost of these little systems that you can use to raise the funds to participate, as well as your first month of service from both companies will all be reimbursed. You will be armed not only with the Inner Core System to offer, but will also have 89% profit on the Cash Cows for life. (Excuse me, but who else is going to do that for you?)

But more than that, the use of the Cash Cows (and/or the distribution of this Report, itself) also give you, and anyone you choose to share this with, the option to gather as many new contacts as you will need to fulfill your Contract - even ALL of them, within as little as a week or two.

Thus everyone has the FREEDOM to develop extra income without ANYONE you already know ever knowing about it... Or, to share it with as few close and trusted people as you wish, and make up the difference with these new contacts who were attracted to the short, pre-written, free classified ads we give you.

Q: Where can I learn about the Cash Cows mentioned here?

A: The person who sent you this e-book (or the link to download it) can send links to the Cash-Cows along with the companies that we are affiliated with. You can pay for the give-away rights to this book via Credit Card or PayPal, and if you don't have one, you can get a free PayPal account so that others can pay you.

If you choose to participate with us, your Benefactor is set-up, and can reimburse you for the cost of your cash-cow system, as well. If they have by-passed the Cash Cows, you can order them from the link on the Candidates' site once you join your referrer's free Private Waiting List.

You may wish to be able to advertise and give away copies of the e-book (on Craigslist and other free classified sites, or even via paper flyers on supermarket bulletin boards) and earn 100% of the profits for any sales of the system.

You can pay as little as $10 for the rights to give these away and get instant $10 payments via PayPal. Once you enroll in the System, either your benefactor (if you buy directly from him or her) or my Support Team (if you buy from the site) will reimburse you.

There are additional, more elaborate systems that allow you to earn as much as $37 for each sale, and you can find them here:

Q: How is our progress monitored?

A: Just as your sponsor is accountable to his or her mentor, they will be checking to see how you’re doing with your Action Items list, especially during your Free Trial. They also receive an email when you have accomplished your daily actions per the contract, and they will be looking for your report of your progress.

If you have not done so, you will be invited to set-up your Cash-Cow system as above. Payal sends you the email address of anyone who buys from you, so when you congratulate them, you can include the body of our Inner Core Un-business Invitation Email. In addition they will be invited directly to the Contract site when they go to download their email, and must get back to you if they want to know more.

Q: What happens if someone does not have their 3 to 5 Candidates’ Agreements back by the upcoming enrollment period?

If you have completed your first round of invitations and have not had adequate response, your sponsor or mentors may also have excess Candidates on his or her Waiting List, and will discuss options with you to make sure your team is filled.

Finally, you will be introduced to members of the Global Waiting list for Funding, and you will send them your affiliate links. When they join your team, they may well already have members that they have invited, and who will have a head-start over those who are just learning about the Un-Business for the first time.

Q: Isn’t this like a “chain letter” deal?

A: Of course not. First, we’re not saying, “buy a mailing list” or, “send this to a couple of hundred people, and some of those will copy you” . . . or any of that nonsense.

Second, we’re not asking you to send money to us, nor to anyone you don’t know. You’re sampling some online services, then after a 7-day Free Trial, getting a month of service paid for by us (via reimbursement).

AFTER-WORDS:

Around 1978 I worked briefly for a SuperLearning* enterprise in suburban Maryland, being managed by Peter Kline, which incorporated biofeedback and superlearning methods to teach languages.

Peter sold me a privately-published, staple-bound little pamphlet he’d written entitled “The Case of the Naughty Economic System.” It was a pre-internet viral marketing piece, which taught people about Multi-Level Marketing as an alternative income source.

His book advocated gathering together an closely-knit group of 5 to 10 members which would form a team of front-line distributors, all following each other into representing one company, after another, building parallel distributor organizations.

All team members would lead with lending or selling copies of the book (it cost $5 back then) as an introduction to the team (and an early funded proposal of sorts). It was an efficient means of introducing several key concepts, and spreading an idea among interested personal contacts. For its time, it was forward-thinking.

Of course it had its weaknesses, especially if trying to apply it today. Its first limitation as a global solution was the reliance on physical product companies, especially nutritional products which could not instantly be sold in any country around the globe. If you have friends and relatives abroad, you could not share such an opportunity with them. Currently we don’t have that limitation – our system can be shared with anyone around the world.

This e-book follows in the tradition of that little pamphlet, with the distinct advantages of digital duplication and delivery over the internet. The web-based technology allows for the efficient assignment of credit for those who distribute it – and lets us fit it into our busy lives.

And of course a seminal influence in our global culture and on me personally is the late 1980's book by Catherine Ryan Hyde, Pay It Forward, followed by the Mimi Leder's Warner Brothers movie of the same title staring Haley Joel Osment, Kevin Spacey, Helen Hunt, and Jim Caviesel.

It wasn't until a few years ago that I found that scholars and philosophers including Benjamin Franklin espoused a similar ideal, and one of my doctors shared with me that a core tradition followed by individual physicians passing on medical teachings and practice of specific procedures is " Learn One, Do One,Teach One."

The interpersonal technology of communication and support systems that flourished in the philosophy and group dynamics movements of the 70s and 80s, including Psycho-cybernetics, Ensalen, Est, and and applications of Zen and New Age have permeated Western thought. Their practices made it clear to many of us that non-judgmental and matter-of-fact reporting was the way to do things. This meant paying attention to what got done and what did not towards the completion of promised results. It also meant that beginning anew with a clean slate and making course corrections was superior to punishment and especially more effective than reactive, irresponsible, negative reinforcement.

Speaking personally, most essential influences for me were my parents and grandparents and extended family. They have all certainly taken the upbringing and care and contribution that their parents passed on to them, in an often unspoken yet most tangible set of promises paid forward to their children.

In combination with the capacity for digital delivery of content, and equitable compensation plans, and a damaged world economy, as well as a polluted environment crying out for alternatives and transformation, a perfect storm of elements seems to be conspiring to make practices like the offering of micro-loans and personal support and mentoring applicable to empowering each other.

Certainly it is time for us to appreciate all our resources, including Human ones in the forms of our friends, family and other personal contacts. Not Human Resources as a corporate commodity, or expense, or burden, but the essence of our connectedness to one another, our interdependence, and the elements that bind us to each other, rather than dividing us and putting us at odds.

• After a book by the same name describing the Lozanoff Language Learning Method.

TECHNOLOGY IS OUR SERVANT, to the extent that that we can EXPLOIT IT - NOT PEOPLE. Thank you for honoring me, and your friend who passed this report on to you, with your kind attention.

Sincerely,

Bill Alatis

APPENDIX 1

Whether you originally found out about this (1) from an existing personal contact, or (2) by answering a classified ad, or (3) by being introduced to one of our Candidates or Benefactors via your membership in the Global Waiting List, seeing the Information Process flow and the affirmative actions each of us can take leading up to, during, and after our FREE TRIAL WEEK may help you see that there's nothing asked of our Candidates that you cannot do.

Here's the Flow Chart of the Introduction/ Information Process Week – You're Still Just Our Guest – exploring the ways you can put together or select your Short-List of email-addresses , to take advantage of the Contract using either one of the Cash Cows, or our Lead Magnet system of posting classified ads for our Free Un-Business E-book, so that respondents contact YOU.

NEXT- Here is the Flow Chart of Your Free Trial Week – When You Actually Become a Candidate for Funding and start using our software – starting to do the work of the Contract itself

Flow Chart of What YOU Do During Your Enrollment Week (This is also your candidates' Free Trial Week)

Flow Chart of What YOU Do During Your Candidates' Enrollment Week

Flow Chart of What YOU Do During 5^th week (Days 29, 30, 31 and beyond). (AFTER Your Candidates' Enrollment Week)

This could well be your last active week. If you're on-schedule, you will break even – receiving bonuses to offset the total you paid to fund your Candidates. If not, as you'll see in the commission schedules, your Monthly checks will also be growing. (And don't forget, you may have already earned more than enough to reimburse your Candidates, just from the Free Affiliate Program.)

And any “stragglers” -- introductions to people who finally decided, but too late to join your own team, can be forwarded to your own Team-members, along with introductions from the Admin.

Remember, access to the Inner Core materials and systems is for those already on the inside. Everyone else must wait to get invited.